Shaping the future at GITEX 2025
AI driven fraud detection systems of Visa, blocked $40 billion in attempted fraud in 2024. This is the history of just one entity of its 365 days of vigilance, every second every single day. It speaks volumes of the indispensable status of AI in financial matters.
Visa uses machine learning models that evaluate hundreds of transaction features in milliseconds. This is the power of AI combined with network-wide security protocols.
Financial technology has found a dependable ally in the form of artificial intelligence. Assisted by the most modern tools of the 21st century, fintech is sitting snugly in
the global financial ecosystem and looking pretty.
In fraud detection, AI is at the front foot through real-time anomaly monitoring. The financial institutions have vigilant machine learning systems in place which are
capable of detecting and blocking fraudulent intrusions before they can cause any damage.
AI driven systems are constantly on the lookout for deviations from what is considered “normal” for a person, account, or situation.
1. Transaction behavior patterns. Unusual spending amounts, frequency, or merchants compared to the user’s past habits.
2. Geographic anomalies. Transactions from locations far apart within short time spans, or from high-risk regions.
3. Device and network identity. Unfamiliar devices, browsers, or IP addresses trying to access the account.
4. Timing irregularities
Transactions at odd hours or in rapid succession.
5. Cross-account correlations
Links between suspicious activity in different accounts, suggesting coordinated fraud.
6. Known fraud markers
Patterns matching historical fraud attempts..
The system processes hundreds of features in milliseconds and blocks transactions when the probability of fraud crosses a set threshold.
On the services side, the fintech platforms are primed for hyper personalization. The 24/7 predictive AI advisors anticipate user needs and can tailor lending packages to client’s behavior patterns.
Generative AI (GenAI) is the next level game changer. From virtual assistants offering real-time guidance to synthetic data generation, GenAI streamlines complex back-end workflows and customer interfaces alike.
Synthetic
data has special
significance for Fintech.
It is generated artificially
but it is based on the statistical properties of real-world data. It
is created using algorithms and machine learning models. Since
this data is not collected from
actual events or observations,
it can be used to test algorithms
and shared among financial
institutions without the fear of exposing real client information
and causing data breach or
privacy violations. As
consumer information
and privacy laws are
becoming stringent,
synthetic data
is becoming
increasingly
important.
The fintech–AI synergy is especially significant at GITEX GLOBAL 2025. In April 2025, GITEX Africa edition highlighted AI and digital finance across the continent. The GITEX GLOBAL 2025 in Dubai is the defining moment for fintech innovation. GITEX is bringing together investors, regulators, corporates, startups, etc, and facilitating hundreds of key stakeholders and buyers to forge alliances. For fintech startups, the event is a great opportunity to showcase AI-driven solutions across embedded finance, RegTech, cybersecurity, digital banking, and more.
This environment unlocks multiple opportunities For startups,
Investor access: With GITEX drawing global financiers, AI-powered fintechs can secure strategic funding and partnerships.
Business pilots: The attending corporates and banks seek cutting-edge solutions. Startups can trial AI offerings in real-world settings.
Regulatory engagement: As AI in fintech raises compliance and ethics concerns, GITEX fosters dialogue with regulatory bodies, helping startups align with evolving standards.
Global market expansion: Participation amplifies visibility across regions—from the Middle East to Africa and beyond.
In short, AI is redefining fintech. From fraud detection and personalization to operational automation and compliance. GITEX 2025 provides a dynamic showcase and launchpad for AI-infused fintech innovation. For startups ready to combine data, intelligence, and financial services, this could be the moment where ideas scale into industry-defining products.
Written By: Chris P.
